The A-Z of Social Media

Marketing & Digital Technology

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Social Media has dramatically shaken up the way consumers relate with brands and the way businesses can reach new customers. It’s growing, it’s in everybody's pockets and it’s not going away.  But how do you prioritise where your business should be? There are so many social media platforms and each one has its merits. Join our Social Media workshop where you will learn about the key platforms and which ones suit your type of business.


Business owners, managers, marketers or anyone looking to increase brand awareness and improve their business’ social media presence.


  • An A-Z of the major platforms including Facebook, LinkedIn, Instagram, You Tube, Twitter and Snapchat
  • Relevant examples how businesses are effectively using different platforms
  • Ingredients of a social media strategy
  • Overview of measuring tools to determine the success of your social media initiatives
  • Useful tools


Provide an overview of which social media channel could improve your business’ online presence and help you to feel confident in your social media choices.


Half Day


Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.



Course Dates

Invercargill 09 March 2020 01:00 pm - 04:30 pm OSEA, 192 Spey Street, Invercargill
Dunedin 24 June 2020 09:00 am - 12:30 pm OSEA, 16 McBride Street, South Dunedin


$ 275.00 + GST for members
$ 380.00 + GST for non-members

NZTE Voucher

This workshop has qualified the NZTE Capability Development voucher programme
Regional Business Partner Network event reference OSEA636

Small and medium size businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. Approved businesses will receive a voucher for up to 50% of the course investment fee.

For more information on the NZTE Capability Development voucher programme or to find your local Regional Business Partner please visit


To View Otago Southland Employers' Association Terms and Conditions please click here.

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