In-depth Facebook Workshop

Is your Facebook Page bringing in business?

DESIGNED FOR

Whether you are a sole trader, small business owner or in-house digital marketer at a larger organisation, if you want to improve your understanding of how Facebook works, find out more about the tools/features Facebook offers and learn key digital marketing principles, this comprehensive, highly practical Facebook Training is for you. It is packed with valuable information and tactics you will be able to implement immediately into your Facebook marketing.

Note: course is aimed at those who are already active on Facebook. It is not designed for complete beginners.

OBJECTIVE

In this this hands-on, customised workshop you will learn techniques to rapidly improve your Facebook marketing to cut through the clutter and Facebook algorithm.

An integral part of this workshop will involve the presenter conducting a mini audit of participants’ Facebook Pages and relevant examples from their Pages will be discussed with the group. Participants are welcome to submit specific Facebook questions prior to the workshop where solutions will be worked through.

Bring your laptop so you can access your Facebook page as we will be diving into your settings and insights to see what is and what isn’t working.

COURSE CONTENT

How important is Facebook as a marketing tool?
How to develop a Facebook strategy and why this is so important
Understanding your Facebook goals
How to communicate your Unique Selling Proposition (USP)
Understanding Facebook’s algorithm and the latest updates including the design changes rolling out from 2020
Why you need to pay for important messages to be seen
How to use organic marketing methods to get shown in the Facebook newsfeed
Content ideas to cut through the clutter
What makes a post interesting, engaging and shareable
The importance of image optimisation
How to manage and respond to comments and direct messages - positive and negative
How to encourage positive Facebook recommendations
Learn about the range of Facebook tools you can take advantage of
Investigating Insights - how do you measure results from social media and tie these back to your objectives?
Relevant examples

OUTCOMES

By the end of this Facebook course, participants will:

Have an understanding of how to develop a Facebook strategy
Have a clear idea for content development and how to post more effectively
Leave with tactics they can implement immediately
Be able to guide their support team or external agency to truly leverage their Facebook Page

DURATION

One Day

FACILITATOR

Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.

NEXT LEARNING STEP

The Instagram/Facebook Tool Kit
Facebook Groups
YouTube
Marketing Strategies
Digital Marketing for Managers

Course Dates

Dunedin

18 March 2021

09:00 am - 04:00 pm

OSEA, 16 McBride Street, South Dunedin

INVESTMENT

$ 630.00 + GST for members
$ 895.00 + GST for non-members

MANAGEMENT CAPABILITY DEVELOPMENT VOUCHER FUND

This workshop has qualified with the Management Capability Development Voucher Fund programme
Event reference OSEA638

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to www.regionalbusinesspartners.co.nz