In-depth Facebook Workshop

Marketing & Digital Technology

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Is your Facebook Page bringing in business? 


Whether you are a sole trader, small business owner or in-house digital marketer at a larger organisation, if you want to improve your understanding of how Facebook works, find out more about the tools/features Facebook offers and learn key digital marketing principles, this comprehensive, highly practical Facebook Training is for you. It is packed with valuable information and tactics you will be able to implement immediately into your Facebook marketing.

Note: course is aimed at those who are already active on Facebook. It is not designed for complete beginners.


In this this hands-on, customised workshop you will learn techniques to rapidly improve your Facebook marketing to cut through the clutter and Facebook algorithm.

An integral part of this workshop will involve the presenter conducting a mini audit of participants’ Facebook Pages and relevant examples from their Pages will be discussed with the group. Participants are welcome to submit specific Facebook questions prior to the workshop where solutions will be worked through.

Bring your laptop so you can access your Facebook page as we will be diving into your settings and insights to see what is and what isn’t working.


  • How important is Facebook as a marketing tool?
  • How to develop a Facebook strategy and why this is so important
  • Understanding your Facebook goals
  • How to communicate your Unique Selling Proposition (USP)
  • Understanding Facebook’s algorithm and the latest updates including the design changes rolling out from 2020
  • Why you need to pay for important messages to be seen
  • How to use organic marketing methods to get shown in the Facebook newsfeed
  • Content ideas to cut through the clutter
  • What makes a post interesting, engaging and shareable
  • The importance of image optimisation
  • How to manage and respond to comments and direct messages - positive and negative
  • How to encourage positive Facebook recommendations
  • Learn about the range of Facebook tools you can take advantage of
  • Investigating Insights - how do you measure results from social media and tie these back to your objectives?
  • Relevant examples


By the end of this Facebook course, participants will:

  • Have an understanding of how to develop a Facebook strategy
  • Have a clear idea for content development and how to post more effectively
  • Leave with tactics they can implement immediately
  • Be able to guide their support team or external agency to truly leverage their Facebook Page 


One Day


Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.


  • The Instagram/Facebook Tool Kit
  • Facebook Groups
  • YouTube
  • Marketing Strategies 
  • Digital Marketing for Managers

Course Dates

Dunedin 18 March 2021 09:00 am - 04:00 pm OSEA, 16 McBride Street, South Dunedin


$ 630.00 + GST for members
$ 895.00 + GST for non-members


This workshop has qualified with the Management Capability Development Voucher Fund programme
Event reference OSEA638

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to


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