In-depth Facebook Workshop

Is your Facebook Page bringing in business? How do you really know if this marketing tool is working?

LEARNING OBJECTIVE

In this this practical, hands-on workshop you will learn techniques to rapidly improve your Facebook marketing. Bring your laptop and login details as you will be making simple changes to your page during the workshop.

DESIGNED FOR

Business owners, managers, or marketers who want to know more about how to leverage their Facebook Page effectively and how to properly guide staff.

Note. This workshop is aimed at those who are already up and running on Facebook. It is not aimed at complete beginners.

LEARNING CONTENT

How to develop a Facebook strategy
Structure - profiles, pages, groups, likes, followers - what does it all mean and have you got the right structure to move forwards with?
Reviewing why you are on Facebook – what are your goals?
Defining your target market
Research – what are your competitors up to?
What is your brand voice – the way you ‘speak’ on social media may be different to your other communication channels
Understanding the newsfeed in order to get the most out of your posts
Image optimisation
Understanding how to optimise your posts for interaction
Content ideas
How do you manage and respond to comments and direct messages - positive and negative resulting from your posts?
Learn about the range of Facebook tools you can take advantage of
Audit of participants’ Facebook Pages
Investigating Insights - how do you measure results from social media and tie these back to your objectives?
Relevant examples
Useful tools and apps
Overview off Facebook Ad options and why you need to pay to be seen

An integral part of this workshop will involve an audit of participants’ Facebook Pages. Participants are welcome to bring specific Facebook questions to the workshop where solutions will be worked through.

LEARNING OUTCOMES

Participants will leave with a greater understanding of how to develop a Facebook strategy for their business and have implemented changes during the training that will add value to this marketing tactic. They will also be able to guide their support team or external agency to truly leverage Facebook for their organisation.

DURATION

Four hours, limited to 6 participants
Will be extended to a full day if over 6 participants.

FACILITATOR

Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.

NEXT LEARNING STEP

Course Dates

Dunedin

14 October 2019

09:00 am - 01:00 pm

OSEA, 16 McBride Street, South Dunedin

INVESTMENT

$ 370.00 + GST for members
$ 500.00 + GST for non-members

NZTE Voucher

This workshop has qualified the NZTE Capability Development voucher programme
Regional Business Partner Network event reference OSEA638

Small and medium size businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. Approved businesses will receive a voucher for up to 50% of the course investment fee.

For more information on the NZTE Capability Development voucher programme or to find your local Regional Business Partner please visit nzte.govt.nz