In-depth Facebook Workshop

Marketing & Digital Technology

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Is your Facebook Page bringing in business? How do you really know if this marketing tool is working?


In this this practical, hands-on workshop you will learn techniques to rapidly improve your Facebook marketing. Bring your laptop and login details as you will be making simple changes to your page during the workshop.


Business owners, managers, or marketers who want to know more about how to leverage their Facebook Page effectively and how to properly guide staff.

Note. This workshop is aimed at those who are already up and running on Facebook. It is not aimed at complete beginners.


  • How to develop a Facebook strategy
  • Structure - profiles, pages, groups, likes, followers - what does it all mean and have you got the right structure to move forwards with?
  • Reviewing why you are on Facebook – what are your goals?
  • Defining your target market
  • Research – what are your competitors up to?
  • What is your brand voice – the way you ‘speak’ on social media may be different to your other communication channels
  • Understanding the newsfeed in order to get the most out of your posts
  • Image optimisation
  • Understanding how to optimise your posts for interaction
  • Content ideas
  • How do you manage and respond to comments and direct messages - positive and negative resulting from your posts?
  • Learn about the range of Facebook tools you can take advantage of
  • Audit of participants’ Facebook Pages
  • Investigating Insights - how do you measure results from social media and tie these back to your objectives?
  • Relevant examples
  • Useful tools and apps
  • Overview off Facebook Ad options and why you need to pay to be seen

An integral part of this workshop will involve an audit of participants’ Facebook Pages. Participants are welcome to bring specific Facebook questions to the workshop where solutions will be worked through.


Participants will leave with a greater understanding of how to develop a Facebook strategy for their business and have implemented changes during the training that will add value to this marketing tactic. They will also be able to guide their support team or external agency to truly leverage Facebook for their organisation.


One Day


Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.


Course Dates

Dunedin 19 March 2020 09:00 am - 04:00 pm OSEA, 16 McBride Street, South Dunedin
Invercargill 08 May 2020 09:00 am - 04:00 pm OSEA, 16 McBride Street, South Dunedin
Dunedin 15 October 2020 09:00 am - 04:00 pm OSEA, 16 McBride Street, South Dunedin


$ 630.00 + GST for members
$ 895.00 + GST for non-members

NZTE Voucher

This workshop has qualified the NZTE Capability Development voucher programme
Regional Business Partner Network event reference OSEA638

Small and medium size businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. Approved businesses will receive a voucher for up to 50% of the course investment fee.

For more information on the NZTE Capability Development voucher programme or to find your local Regional Business Partner please visit


To View Otago Southland Employers' Association Terms and Conditions please click here.

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