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Websites - What You Need to Know for a Better Performing Site - NEW

Are you getting the most out of your website?
How do you rank for your keywords?
Are your competitors doing better than you?


In this practical, hands-on workshop you will learn how to create a more customer-centric website. Bring your website login details as you will be making simple changes to it during the workshop.


Business owners, managers, or marketers who want to know more about how to leverage their website effectively and how to properly instructor their web developer.

  • Understanding the purpose of your website

  • Planning for success

  • Design layout best practice

  • What is Search Engine Optimisation?

  • Keywords - tools and tips

  • Understanding how to optimise your website for conversions

  • Content and image optimisation

  • How to effectively use calls to action

  • Important dos and don’ts for websites

  • What questions you need to ask your web developer

  • Important considerations when redesigning a website

  • Audit of participants’ websites including checking domain name registered correctly

  • Investigating analytics – what should you be measuring?

  • Relevant examples

  • Useful tools

An integral part of this workshop will involve practical elements using examples from participants’ websites. Participants are welcome to bring specific website questions to the workshop where solutions will be worked through.


Participants will increase their knowledge on the essential elements that make up an effective website and will be able to implement changes immediately to their site that will add value.


Four hours | Limited to 6 participants
Will be extended to a full day if over 6 participants.


Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.



This workshop has qualified for the NZTE Capability Development voucher programme | Regional Business Partner Network event reference OSEA637

Small and medium size businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. Approved businesses will receive a voucher for up to 50% of the course investment fee.

For more information on the NZTE Capability Development voucher programme or to find your local Regional Business Partner please visit


$ 370.00 + GST for members
$ 500.00 + GST for non members

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