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Maximise Your Sales Results Using TetraMap of Behaviour

Customer behaviour: The Nature of Sales and Service


From individual consumer transactions to complex negotiations, understanding customer needs, motivations, and communication challenges will improve sales and service results.

TetraMap® is a globally proven learning model designed to improve productivity, customer service and sales. The simple, robust model based on Nature will help you differentiate the needs of customers, understand your own communication style, and plan strategies for improved communication with your customers.


If you wish to maximise sales and service this workshop will be invaluable. TetraMap® is a tool that any business owner, manager, or sales team can use to truly understand the nature of their customer and how they can give them a more rewarding sales experience. 

  • Complete the TetraMap® questionnaire

  • Practice your most effective customer approach using examples from your own business

  • Learn how personal nature can improve sales and service outcomes

  • Understand how meeting the nature of individual customer needs ensures optimum customer care.

  • Practice flexing through elemental responses to watch wins multiply

  • Explore the value added nature of your company's product/service

  • Reflect on what they have learned and how they can utilise it at work

  • Understand your existing communication style and its impact on external/internal customers

  • Ensure products and services are targeted to customer needs

  • Structure your questions to find out what your customer really wants

  • Strategies for dealing with challenging customers

  • Improved understanding of product/service value propositions.


Four hours


Ashley Burdon from Invercargill

Ash, a born and bred Southlander, has worked in New Zealand’s rural sector since 1999 including 11 years of rural banking.

During this time he learnt the value of understanding his strengths, leveraging the strengths of others, and the influence of various leadership styles.

Ash is a Principal at a leading Southland accounting and business advisory firm. He is enthusiastic and committed to helping leaders and business owners develop clarity and realise their capability, using TetraMap and coaching conversations. "I get a real thrill when I see owners' confidence grow, as they gain clarity within their business."

Ash is also an associate of Coach Approach Limited and he sees coaching as the core foundation for the successful leadership of teams and growth of people.

Ash is a Certified TetraMap facilitator. He is a Lincoln University graduate and is a member of the New Zealand Institute of Primary Industry Management (NZIPIM). His experience includes having been a director and shareholder of a Southland dairy farming operation.


This workshop has qualified for the NZTE Capability Development Voucher Scheme | Regional Business Partner Network event reference OSEA503

Small and medium size businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. Approved businesses will receive a voucher for up to 50% of the course investment fee.

For more information on the NZTE Capability Development voucher programme or to find your local Regional Business Partner please visit 


$ 370.00 + GST for members
$ 500.00 + GST for non members

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