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Introduction to Marketing

Introduction to Marketing
Marketing - Understanding the Essentials 
 

Who should attend

• Anyone who has been given some responsibility for ‘marketing’ as part of their job, but who is not specifically a ‘marketer’. ie, if you have to do ‘marketing’ but haven’t undertaken any tertiary level of study.
• Anyone who has to work closely with marketers and wants to understand more about the discipline to create more productive working relationships.
• Anyone who wants to feel more confident in
  the marketing environment.

Brief Overview
You will learn the fundamentals of marketing,starting with what marketing is. (And, whatit is not!) The course will give you practical
ways of working, including how to avoid themost common pitfalls. You’ll learn some of thefundamental approaches used by practising
marketers and how marketing works with otherdisciplines. The programme covers commonterminology and marketing practice, the basis ofa marketing plan, how to write cogent briefs for
your marketing partners and suppliers, and how to evaluate the work they do.

Workshop Content

• What is marketing?
• The marketing role, its scope & its limitations
• The importance of the ‘Brand’
• Realistically, how does your product rate
• Defining your target markets, positioning and
  communication
• Ingredients of the marketing plan
• Implementation and monitoring
• Stay nimble - Don’t panic - Spot opportunities
  and What next?
• And let’s look at some examples

Productivity Improvement
On leaving this course you will be able to:

• Undertake a useful level of involvement in the marketing function in small to medium sized organisations, or work in a marketing co-ordinator/assistant role in larger ones.
• Work confidently alongside other marketers,
  supporting senior staff and able to get more
  out of on-the-job learning.
• Enjoy a ‘head-start’ for further aspirations
  including Certificate and post-graduate
  Diploma qualifications.

Presented by Tony Crick

Tony was involved in the print and television industries
prior to establishing Creative Advertising Ltd, the only accredited advertising and marketing agency south of Christchurch. For over 30 years the agency has represented a significant number of clients throughout New Zealand. Tony has a wealth of marketing experiences, from being first in the world to negotiate with Fleetwood Mac to purchase one of their hits for a NZ client’s promotion, to flying the ‘Holmes Show’ to Dunedin to do their first outside broadcast which featured the city for the full half-hour on TV One nationwide.
Creative has successfully promoted a diverse range of products and services involving all aspects of marketing, communication and the internet.

All prices are per participant & GST is excluded.
Please note that preparations for seminars begin 7 days prior. Therefore to obtain a full refund we require 7 days notice. Cancellations within 7 days may result in a partial or full loss of registration fees depending on numbers and costs.

$ 195.00 for members
$ 295.00 for non members